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Middle East Cleaning Technology Week trains spotlight on region's surging demand for cutting edge tech and sustainable solutions

Nov 15, 2018

UAE cleaning industry expected to be worth AED 10 billion driven by surging demand due to expanding infrastructure

Dubai, UAE: The 4th edition of the Middle East Cleaning Technology Week, came to an end after three hectic days of deal making, professional interactions and a ton of new business leads being generated. If the show floor at the Dubai International Convention and Exhibition Centre during the exhibition was anything to go by, the cleaning technology industry in the region is certainly looking at a healthy future.

The UAE is on the forefront of a remarkable growth in demand for cleaning services and technology, fuelled by a booming construction sector and multi-sectoral investments made in new commercial, industrial and logistical infrastructure.

Additional demand is also being driven by the preparations for Expo 2020, especially for sustainable cleaning solutions and ecologically-friendly cleaning technology. With the UAE expected to add a 100,000 new hotel rooms by 2020, in preparation for the Expo, the country's cleaning industry is expected to be worth  is expected to reach AED 10 billion.

"Middle East Cleaning Technology Week is expressly targeted to cover the entire scope of the cleaning industry with its three distinct events: Gulf Laundrex for the laundry and dry-cleaning sector, Clean Middle East Expo for the cleaning-contractor segment, and Gulf Carwash for the car-care business, under one umbrella," said Nathan Lloyd, Chief Operating Officer of Messe Frankfurt Middle East, joint event organizers.

"By bringing all the principal players and stakeholders of this rapidly growing sector together, the event enables exhibitors to showcase their latest innovations and breakthrough technology on the region's most effective platform. The event also enables fruitful interaction between industry experts and regional players and promotes discussions on the key trends and developments that are shaping this rapidly-changing industry," Lloyd added.

Innovations, cutting-edge cleaning technology and revolutionary hygiene solutions were all there in plenty at the 4th Middle East Cleaning Technology Week, which saw 62 exhibitors from 15 countries, showcasing the latest breakthroughs in the fight against dirt and grime.

Appreciative of the advantage of showcasing their products on a region-spanning platform such as the Middle East Cleaning Technology Week, Kinda Mattar, Business Manager of Hygiene Tech said: "It  has been three years since we have been participating in this evvent. Every year is more challenging with new developments in green technology and sustainability, energy saving. It is very exciting to participate in such an interactive event. We are doing quite well; we operate in UAE and partially in Oman."

Reflecting his views was Jody Pattison, Managing Director for Dr. Bubbles. "The show has been really bright for us. I have never taken part in such an exhibition before. Therefore, it seems like a good learning experience for us. The context we gain by participating here is invaluable and we are looking forward to returning next year. The event provided a great platform and is an invaluable place to meet with those who I will need to deal with." she said.

New this year at Middle East Cleaning Technology Week were two dedicated roundtables, that were held at the Clean Middle East Expo and the Gulf Laundrex events. The forums brought together some of the leading industry experts and thought leaders to discuss some of the key trends and developments that are affecting the regional cleaning industry.